Episode 67

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Published on:

23rd Jan 2025

67. COO Superpowers Revealed Part 2

In this episode we discuss: What is a COO's strengths and gaps? We are joined by Divinia Knowles, The COO Coach. 

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We chat about the following: 

  • How do COOs turn their knowledge gaps into strengths through experience?
  • What can personality tests like the Enneagram teach us about effective COOs?
  • How do COOs balance servant leadership with the challenges it brings?
  • What’s the secret to building a powerhouse CEO-COO relationship?
  • How can COOs use self-awareness to grow as leaders and advisors?

References 

Biography 

Divinia Knowles is an accomplished operator and coach with extensive experience supporting startup and scale-up COOs, CEOs, and leadership teams through growth, exit, and beyond. With a career spanning roles as COO, CFO, CEO, and Board Advisor, Divinia has worked with companies like Pact Coffee and Mind Candy, helping scale global brands and drive success.

As the founder of the London COO Roundtable, Divinia has built a thriving network for operational leaders. Since 2017, she’s coached over 150 executives, combining advanced coaching accreditation with expertise in organizational psychology, resilience, and team dynamics.

To learn more about Beth and Brandon or to find out about sponsorship opportunities click here

Summary

16:42 Exploring COO Strengths and Weaknesses

26:36 Personality Types and Archetypes in Leadership

28:09 The Shadow Side of COOs

29:06 Servant Leadership

30:21 The Relationship Between COOs and CEOs

35:24 Ruminating vs. Acting: Different Leadership Styles

37:24 Embracing Public Speaking and Thinking on Your Feet

39:28 The Ruminator: Processing Information Over Time

41:04 The Caregiver Archetype in Leadership

45:39 Balancing Empathy and Performance Management

47:54 The Nature of Relationships in Leadership

48:44 Directness and Good Intent in Communication

49:33 Embracing Self-Awareness and Personal Growth

Transcript
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Hello, everyone, and welcome to the

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Operations Room, a podcast for CEOs.

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I am Brandon Bensinger joined by my

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lovely co as Bethany Iris.

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How are things going?

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Bethany Hey, I'm back to being

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lovely.

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I always notice which way the intro

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is. Things are okay.

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I am not the Christmas spirit.

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Do you have a Christmas tree up yet?

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Yes, we have a Christmas tree.

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So I'm allergic to actual Christmas

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trees. So whatever pine trees or

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what have you. So we can actually

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add them, which is a boon, to be

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honest, because then I have to deal

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with a buying one, be dealing

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with all the pine needles everywhere

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and so on. So we have a fake

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tree, the same tree that goes up

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every year. We actually just got our

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I don't know what you call it.

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They give it like this massive

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bundle of all the crafts

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that the kids have done over the

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past three months.

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So it is a huge batch of stuff.

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We always wonder what to do with

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these things, right? Like, this

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thing. So you have to pass through

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it, you know, what are the golden

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nugget? So you want to save and then

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the rest of it you have to obviously

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put through recycling.

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But you have to gently put it

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through.

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Are you to suddenly put it through

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and nobody can discover,

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but yet they will never remember it

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again. So as long as you do it

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without getting caught, it's

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absolutely fine.

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It just isn't feeling Christmasy

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here. I don't quite know what I'm

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taking time off work, so I feel like

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I'm yeah, I'm just in this limbo

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of work is really,

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really, really busy.

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And yet the sun came

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up at 730 in the

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morning. It goes down before

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four.

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My whole body wants to cuckoo.

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And yet work is like the busiest

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period of the year.

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I always find this really difficult

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and we still have about four

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deals to sign that are going

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to happen some time between now

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and the 31st, which again

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means that you can't entirely

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breathe out.

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And they're big enterprise deals.

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They have been in close

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plans since October

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with everybody saying we want to

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close before Christmas.

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Everybody going 100%.

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We're going to close before

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Christmas. And then it just slips

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and then it just seems a little bit

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more. And this little list, the

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31st.

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That's a lot of pressure.

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Yeah. And then

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something I want to talk to you

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about, Brandon, was our strategy

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days.

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We've done strategy in

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October and we've done strategy

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in January.

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And this year, maybe because I

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joined middle of September,

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we've ended up pushing the strategy

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date back to January again.

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So not only was there board

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meetings, budget planning,

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end of year wrap up, I

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also spent a lot of yesterday

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thinking through our strategy

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day and format and pre

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reads and questions to cover

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for when we

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come back.

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When do you do your strategy days

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and how do you do your strategy days

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or what way do you think works the

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best?

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I would say that I feel like the

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December team

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week, I think to me is the right

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time generally to do the stuff

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because you want a time period where

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clearly there is time and space

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to reflect on what has happened.

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I mean, I think this whole

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reflection on how is the year gone?

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What does it look like?

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How is it felt to us?

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What results have we seen or not

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seen? And the learning's taken away

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from that very clearly is kind of

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like a December mojo thing, I would

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say. Your vibe in the stuffing, not

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a vibe you're going to get in

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January where it's like, go, go, go.

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The second piece is the culture part

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of it, which is I always used to

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call this strategy day or strategy

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days or strategy week or whatever.

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And at some point somebody was

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telling me like, Look, Brenton,

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every day is Strategy Day.

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Every day you should be thinking in

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the back of your head around What

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are we doing?

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And it puts a lot of pressure on the

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week itself as well to like somehow

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deliver some transformative

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new strategy or better strategy

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or whatever you want to call it, I

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guess.

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So we ended up calling it Team week,

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and Team Week is reflective of

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the team itself, the reflection on

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the year and the team thinking about

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the year ahead of us.

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It's interesting. I like that.

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I agree in the

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strategy is every day and

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also so the new way

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that we're meeting as an exact team

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is we meet twice a week.

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And at first I was like, my God,

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that's a lot of meetings.

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But actually it works really well

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because we have two maximum

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one hour meetings a week and I

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say maximum because sometimes we're

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done in 35 minutes

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and other times we take the full

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hour and the first

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meeting of the week, we

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do our AWB R so Weekly business

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review and so

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the we are has.

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Forecast pipeline

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escudos

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cash collected,

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which is mostly like a help needed

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if somebody you know isn't.

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We need to escalate that somebody is

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not paying, that they're ignoring

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us or whatever.

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We have one of those the other week.

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I don't know if I should be sharing

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this or not, but I'm not sharing

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names. We have one of the other

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week. We just wasn't paying, wasn't

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paying.

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And there's escalated to me and I

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was prepared for this really tough

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conversation.

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And I just said, so basically, let

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me explain how we see it anyway,

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okay, I guess we have to pay.

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And then he paid.

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It's like this conversation

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I've ever had.

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Okay. Yeah.

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Yeah. So that was amazing.

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Sometimes you just have to ask.

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I was like pushing back to junior

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people and I guess maybe just having

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a senior person do it.

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I honestly have no idea.

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Or we had to explained it well.

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Explain the invoice in a different

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way.

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Yeah.

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Yeah, exactly.

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Pretty much. That was. I was just

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like, This is what you're paid,

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this is what you need to pay.

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And he went, okay,

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So we talked about like cash

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collection, monthly active

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users or I guess weekly active users

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of a couple of different products,

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that kind of stuff.

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And so we, we run through

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it. Sometimes there's a

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conversation, sometimes there's not

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much of a conversation at all.

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So it can be anything from

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ten minutes to half an hour

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depending on if something's

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surfaced.

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And then we bring up whatever other

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topics we need.

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And then we have a second meeting on

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a Thursday where it

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is whatever topics

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we need to cover as a group.

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But that will often,

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if there aren't any, just like base

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stuff, will just become

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discussions over a topic that

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somebody is thinking about.

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And so we have like these kind of

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like micro

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strategy chats.

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So we're working

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through and untangling something on

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a very regular basis, and that seems

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to be working well

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and not having it be as structured.

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So generally I think you're on to

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something here because I found a

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similar strand eventually,

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and it took me a while to realize

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what was happening and why it was

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happening, but very similar thing,

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which is we had a structured

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leadership meeting which was 90

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minutes, which eventually turned

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into a two hour block once a week

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that we would have a two hour block

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would be half kind of like

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our stuff. So the key KPIs

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of the business, making sure that

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we're on that, tracking that

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and accountable to that and looking

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at the gaps, why they were happening

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and kind of assigning out kind of

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outcomes and next steps to solve

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issues.

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And then the second half, that

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meeting was kind of a

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cross-functional problem that we

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were having where we had pre reads

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coming into those meetings to

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discuss a particular topic that was

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well set up or structured in the

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sense of here's the pre read, here's

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what the issue is, here's a bunch of

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the thoughts behind it.

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Now collectively, let's get together

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and have a structured conversation

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as to how to get to know, cover

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a set of next steps that can put

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this problem to bed

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so we never see it again

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effectively.

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So we would do this and it

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kind of worked and it was kind of

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okay. And at some

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point I think the SEO founder

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kicked off a different thing almost

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in a way, like essentially getting

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together for coffee.

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And it wasn't the entire leadership

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team, it was just the C-suite.

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And at that point there was four of

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us having this coffee and

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completely unstructured, throwing

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out thoughts and having ideas.

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And the power of that conversation

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ultimately, I think was better than

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our structured meeting in terms of

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the thoughts were having that were

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much more organic, much more

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creative, much more riffing.

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I would say there's a different feel

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to having a discussion where you're

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kind of bouncing off each other,

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where it's not geared up as like

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this thing of like, okay, we have

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a pre read and it's a big

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conversation everyone's ready for.

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I there's a bit of like defensive

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posturing and

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all that other stuff that comes with

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structured meetings ultimately for

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us and ultimately for the company.

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That's where we passed it down to

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eventually, which is, okay, let's

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do our WB hours and

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let's have this coffee chat and open

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up to the rest of leadership as

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well. I'll have this kind of like

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wider discussion or that that is

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more unstructured.

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So I think eventually we found a

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router, a route to kind of

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what you're doing.

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And what we've also done

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to have this slightly more

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structured conversations is we do

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a MVR once

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a month.

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And how that works

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is we have

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a set of ready made

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slides or, you know, like areas that

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we look at. It's like basically

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similar to what we share with the

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board. So financial performance

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forecast, pipeline

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skills, actuals again, and then

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the kind of the equivalent you can

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see where my my spike is.

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I like that's looking at where's the

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money and are we getting more money?

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But then we have similar ones for

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for product and

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people in engineering and then

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we try and keep that to like

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maximum 30 slides

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so that it's really all that

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actually matters

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and it's pretty standard.

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So because it's like I think

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people forget that it's creating

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slides is not only onerous

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on the person creating them, but

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it's onerous on the person who has

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to read them. And so it's down to

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the person creating them to make

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sure that they're sharing the most

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important information rather than

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all the information.

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And so it's actually hard to keep it

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limited to what we need.

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People tend to sneak in a little bit

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more and then the feedback is it's

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gotten to getting too long and it's

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hurting my brain and then like strip

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stuff out again. And then we have

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in certain areas where we're

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working through harder

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problems, bits of analysis.

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And so anyhow, I read

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the whole deck ahead of time

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and then think about

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the themes, the topics

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we need to resolve and

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my analysis on it.

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And so then the

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agenda basically changes

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every month.

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We do like a very quick run through

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of how's everybody's what do we

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need to know about everybody's area?

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And then we cover one, two, three

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topics in detail

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and I'll work through the data

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and what other people have said and

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the analysis that they've shared

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come up with a framing.

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And then we work it through.

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And so that's almost like we're

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dealing in a way, again, with some

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of the strategy stuff monthly.

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And then for this monthly review,

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it's again with the leadership team

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and the slide creation of who's

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creating that is each the functional

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leaders doing their pieces and then

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passing that together or how does

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that happen?

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So some of it is like a large

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chunk of it is.

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And because it's the same stuff that

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we're sending to the board.

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And then there'll be the functional

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leaders will

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have maybe a little bit extra.

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That isn't stuff that goes to the

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board like monthly user

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active users is not something that

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the board is caring about.

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I think that's a fantastic idea

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because you're doing two things

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quite usefully actually, which is

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every single month you're on a

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pathway to the quarters review

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with the board in very similar

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format. So you are as a leadership

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team being accountable and tracking

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to the progression of the company in

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the same kind of progression that

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the board is going to want to see at

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the end of the quarter.

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So by the time you get to the end of

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that quarter, you have to do nothing

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special at that point because you've

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been tracking this month to month up

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until that point, which is great.

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The second bit of

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the strategic analysis on a monthly

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basis, there has to be some place,

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the organization where that occurs

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because it's not going to happen in

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your weekly sessions and it has to

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happen somewhere.

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And then it becomes a question of do

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you do it monthly or do you do a

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quarterly?

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In my previous company

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we did it more on a quarterly basis.

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However, we also had another

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meeting that was happening, which is

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every cross-functional OKR

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team where leadership was involved

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in those OKR teams as well.

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We would basically have the OKR

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teams come together and basically

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present their progress for the

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month. So we had four

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cross-functional teams and therefore

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we had four kind of monthly reviews

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on our progress.

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And maybe that's a slightly

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different thing that we're talking

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about, but it's another batch of

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meetings that are tracking the

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progress of the company.

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In this case, it's on the what

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you define as the most important

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things in the business to progress

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on. So I'm not sure what you make of

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that.

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It's just really interesting.

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This is how every business runs.

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And I'm not even convinced that

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what we're doing is perfect.

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You know, I don't think there is

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such a thing as perfect.

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I mean, it sounds reasonable to me.

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Basically, I haven't done it.

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It comes down to the culture of the

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business. And I suspect

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that what the meetings

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are and when they're held

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is less important than

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how effective the meetings are.

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And it's almost like, how do you get

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to the point of efficacy

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rather than copying somebody

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else's schedule.

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This is where the culture of the

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company and the particular trappings

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of the company comes in, because we

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had a very good, healthy culture

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around accountability for the

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doctors.

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There was the teams that

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drove the process.

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I would say, behind doing this.

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Cross-functional monthly reviews are

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progress check ins.

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And they put in a good,

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clear effort to ensure they could

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articulate that in terms of where

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the initiatives were at, where the

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results were at, what the month

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had looked like, what the next month

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ahead would look like.

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And those sessions, from a efficacy

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standpoint, I thought were really

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super valuable and very, very

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useful.

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Previously, I have spent a

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tremendous amount of time tracking

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activity, like agreeing actions

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and making sure people do actions

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and a high level accountability

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around action.

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And what I've started doing

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this time around is

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not really focusing on the action at

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all. It may be because it's the

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exact team and a lot of the doers

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are not in that meeting,

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but it's around surfacing

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areas where we need to have the hard

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conversations.

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And it's basically

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the problem keeps arising because

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we don't make the decision

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or we don't have the conversation

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or we talk around something

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and then kind of feel like we have a

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resolution and because, okay,

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but if you look back and reflect, we

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have no resolution.

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And what I'm really doing is

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focusing on

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let's resolve something or

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let's realize we can't resolve it

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because we need more information.

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Let's go and find the information

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and then reopen.

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The conversations have been very

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clear on whether or not.

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We have resolution and that seems

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to be a real unlock way

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more than an action tracker.

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I think sometimes when you have

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these conversations, various things

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happen in people's heads, right?

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Where they're like, I kind of buy

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into this, but I kind of don't.

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Or more often than I kind

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of buy into this, but I kind of

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don't care.

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So therefore, in earnest, I'm not

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really going to try to solve this

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problem. And what ends up happening

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is that that problem will come back

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into the leadership meeting in a

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mutated form at some point down the

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road. And you're kind of looking at

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it again. You're like, why is this

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happening?

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This gets to the culture of the

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leadership team and the facilitator

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that's helping make it happen,

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which is sussing out at the

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end of that meeting probably the

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beginning, to be honest, which is

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like, how much do we care about

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this? Like do we honestly, the

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people that we're talking like we

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all have a thousand things to do.

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Is this an important problem that we

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should talk about now?

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Is it urgent enough?

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Is it pervasive enough?

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And if it is, let's talk it through.

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Let's come to an agreement on it and

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let's get it done. Basically, that

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it's not. Look at this again.

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I think because we're all good

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communicators, it can feel like

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you've made a decision or you've

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kind of gone around and you've had a

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chat here and had a chat there and

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and you've had like a complete

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conversation and

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it feels like you've made a

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decision. And then if you take a

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step back, you realize like no

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decision has been made.

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We've all just aired our views

Speaker:

and agreed with each other's views

Speaker:

or disagreed with each other's

Speaker:

views. But there's not been

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something after that.

Speaker:

We've discussed around

Speaker:

the topic.

Speaker:

I feel as though most of my career

Speaker:

has been this experience.

Speaker:

Like it's not unique to peak where

Speaker:

we can have this really robust

Speaker:

conversation and actually nothing

Speaker:

has been decided and somehow we

Speaker:

haven't noticed it.

Speaker:

But it gets back to like the

Speaker:

initially five steps in those

Speaker:

meetings, right?

Speaker:

Once you've like mined for your

Speaker:

disagreement, you've been able to

Speaker:

air everything. You've co-created a

Speaker:

shared understanding of the problem

Speaker:

and you're driving towards buy in.

Speaker:

And then the next step after that is

Speaker:

like, I think, reflection back

Speaker:

to the group saying, okay, here's

Speaker:

what I think we've decided or what

Speaker:

the outcome is.

Speaker:

Do we actually do we agree to that?

Speaker:

Like that second half of the meeting

Speaker:

is probably the critical piece to to

Speaker:

drive it to a conclusion.

Speaker:

I think previously in my career,

Speaker:

it's kind of like a tension only

Speaker:

like there's so much to it.

Speaker:

This is an obvious conversation.

Speaker:

We've resolved it done, whereas

Speaker:

really we haven't resolved it at

Speaker:

all.

Speaker:

And I'm focusing much more on that

Speaker:

now.

Speaker:

All right. We've got part two in our

Speaker:

series, which is what are the gaps

Speaker:

in the SEO toolkit?

Speaker:

We have a lovely returning

Speaker:

guest, Stephanie Knowles, and

Speaker:

she is the founder of the SEO

Speaker:

roundtable and the former CEO

Speaker:

of Mind Candy.

Speaker:

So this episode really

Speaker:

is digging into the shadow side

Speaker:

of the SEO strengths.

Speaker:

And Davinia had talked

Speaker:

about four strengths

Speaker:

of the SEO that are human

Speaker:

archetypes. And I wanted to go

Speaker:

through each of the four with you.

Speaker:

So the first one that she'd

Speaker:

spoken about was the caregiver

Speaker:

SEO.

Speaker:

And this is a person that focuses on

Speaker:

creating a supportive and nurturing

Speaker:

environment within the organization.

Speaker:

And the weakness of their.

Speaker:

The shadow side is

Speaker:

over protection and excessive

Speaker:

leniency, avoiding tough

Speaker:

decisions, trying to preserve

Speaker:

harmony, becoming overly involved

Speaker:

in day to day issues, preventing

Speaker:

scalability and strategic focus.

Speaker:

So without weakness in

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play and for that kind of caregiving

Speaker:

SEO, what would be some tips

Speaker:

to that person to mitigate

Speaker:

that weakness?

Speaker:

I think it's about four factors.

Speaker:

Taking and also the difference

Speaker:

between being nice and being kind

Speaker:

and looking at your behavior.

Speaker:

And so if you're somebody who does

Speaker:

not like being disagreeable,

Speaker:

disagree ability is another one of

Speaker:

these psychological things.

Speaker:

And yet another one of these tests,

Speaker:

so agreeable and disagreeable is

Speaker:

like whether or not you mind

Speaker:

being a bit of a contrarian or

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causing some discomfort within an

Speaker:

organization.

Speaker:

And so if you are somebody

Speaker:

who really does not like being

Speaker:

disagreeable, really likes

Speaker:

harmony, it is difficult

Speaker:

to have those hard conversations

Speaker:

and is easy to be a bit avoidant

Speaker:

in those situations and easy

Speaker:

to think about being nice

Speaker:

and having probably been praised as

Speaker:

a child about being nice.

Speaker:

And isn't that a strength of yours?

Speaker:

And nice particularly, I think for

Speaker:

women. You know, being nice is one

Speaker:

of those things that we're supposed

Speaker:

to be, but that is not the same as

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being kind.

Speaker:

And I think it's much more important

Speaker:

to be kind than it is to be nice.

Speaker:

And so if you

Speaker:

don't have the difficult

Speaker:

conversations, if you don't hold

Speaker:

people to account, if you don't give

Speaker:

feedback so that they can do better,

Speaker:

you end up enticing them to the

Speaker:

point too, that you then have to

Speaker:

fire them.

Speaker:

And it's a total surprise.

Speaker:

And actually the much kinder thing

Speaker:

is to give people the ability to

Speaker:

change along the way for the

Speaker:

organization to develop along the

Speaker:

way.

Speaker:

So number two, the Sage SEO.

Speaker:

So this is the strategist and the

Speaker:

analyst leveraging data and

Speaker:

knowledge drive operational

Speaker:

efficiency and growth.

Speaker:

And the weakness

Speaker:

of the sage SEO is analysis

Speaker:

by paralysis and detachment.

Speaker:

Detachment in the sense of going

Speaker:

through intellectual exercises and

Speaker:

thinking through great strategies

Speaker:

and ways to be effective in the

Speaker:

business. But when it comes to

Speaker:

actually getting buy in from

Speaker:

individuals and getting the heart

Speaker:

and soul of business to move in a

Speaker:

direction, there's that detachment

Speaker:

piece where they're not quite not

Speaker:

particularly strong at that.

Speaker:

I thought Sage

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could be part of me,

Speaker:

but my idea of a sage was more

Speaker:

like the wise

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man, because why not be gendered

Speaker:

here?

Speaker:

Sitting on the mountaintop

Speaker:

that everybody goes to for

Speaker:

sage bits of advice.

Speaker:

And I feel as though I'm that one

Speaker:

rather than the analysis paralysis.

Speaker:

And what I think

Speaker:

my weakness is, if we use

Speaker:

my definition of the sage

Speaker:

is I'll have a certain

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amount of fixed mindset because it's

Speaker:

like my wisdom and only my wisdom.

Speaker:

Rather than being flexible that

Speaker:

there could be other wisdom.

Speaker:

And also because a lot of my

Speaker:

self esteem is wrapped up in knowing

Speaker:

things and being

Speaker:

the one who has seen it

Speaker:

before, it can

Speaker:

be hard for me to step away from

Speaker:

what I decide is the right thing.

Speaker:

And it's not just intellectually

Speaker:

hard. It's emotionally hard.

Speaker:

And so for me, that would be what it

Speaker:

is, is like growth mindset

Speaker:

has got me where I am and

Speaker:

maintaining a growth mindset.

Speaker:

Even when you think that

Speaker:

you are the wisest person

Speaker:

is the challenge and the shadow side

Speaker:

for me.

Speaker:

And then there's also maybe

Speaker:

this is another part of the sage

Speaker:

element is when you have

Speaker:

another sage,

Speaker:

join the exec

Speaker:

team.

Speaker:

I get myself freaked out because I'm

Speaker:

like, my role here

Speaker:

is being.

Speaker:

I'm the sage.

Speaker:

I think

Speaker:

it is interesting because part of me

Speaker:

is like, we need more experience.

Speaker:

I love having you at New Voice

Speaker:

Media. We had loads of experience

Speaker:

around the table. I was at least

Speaker:

experienced. I was playing a

Speaker:

different role.

Speaker:

I really valued everybody else's

Speaker:

experience around the table.

Speaker:

But when I am the

Speaker:

one with the most experience in the

Speaker:

room and that has become my self

Speaker:

worth, and then you have somebody

Speaker:

else coming in who's like, No, I

Speaker:

know more that one.

Speaker:

Like even just talking about it, I

Speaker:

can feel the tension in my stomach

Speaker:

of like, what's my role if this

Speaker:

isn't my role anymore?

Speaker:

And so it's just the

Speaker:

the physical response I'm having

Speaker:

talking about it right now.

Speaker:

One, I'm feeling very vulnerable.

Speaker:

And two, it's clearly something I

Speaker:

need to work through because my

Speaker:

whole body is in flight

Speaker:

mode over the idea

Speaker:

of somebody taking my place.

Speaker:

Massive shadow side raising

Speaker:

its head at the moment.

Speaker:

The third one is the hero solo.

Speaker:

So this is the action oriented,

Speaker:

driving the organization toward

Speaker:

ambitious goals by overcoming

Speaker:

challenges and inspiring resilience.

Speaker:

That sounds totally amazing.

Speaker:

That's you bias for action.

Speaker:

So the weakness here of that

Speaker:

one is overextension

Speaker:

and burnout over committing to

Speaker:

ambitious goals, leading to

Speaker:

unrealistic expectations for

Speaker:

themselves and their teams, taking

Speaker:

on too much personally, undermining

Speaker:

delegation and team empowerment

Speaker:

that.

Speaker:

Is so 100% me that it's just feel

Speaker:

like you're taking on too

Speaker:

much, you know,

Speaker:

burnout.

Speaker:

And I think there's also so there's

Speaker:

a hero and then there's it's tied up

Speaker:

with the fact that you're able to do

Speaker:

a lot of things and so you end up

Speaker:

taking on all these other roles.

Speaker:

I can remember that.

Speaker:

You know, that's another element.

Speaker:

Charlene talked about it.

Speaker:

Didn't she like the ability to be

Speaker:

big and small and

Speaker:

the glue that sticks it all

Speaker:

together?

Speaker:

Yeah, this is 100% me.

Speaker:

And a lesson I have to learn

Speaker:

over and over again is not to push

Speaker:

the team too hard, not to make

Speaker:

them cry out of exhaustion

Speaker:

and burnout. Because

Speaker:

if I can do it, the whole team can

Speaker:

do it. Not to make my self burnout,

Speaker:

which I think has been I'm not burnt

Speaker:

out, but the theme of the last few

Speaker:

episodes has been it's dark

Speaker:

and cold and miserable

Speaker:

and I don't want to

Speaker:

do anymore.

Speaker:

So, you know, but I really like

Speaker:

Rejoint for four months, so I don't

Speaker:

refusing to use the word burnout

Speaker:

here.

Speaker:

Again, if I'm being really

Speaker:

vulnerable and open today on

Speaker:

all of this is I have, instead

Speaker:

of acknowledging the

Speaker:

dark side, just decided

Speaker:

to embrace that.

Speaker:

This is what I want to do.

Speaker:

And it's fun.

Speaker:

So tucking away the dark side into a

Speaker:

little box.

Speaker:

Yeah, totally. I'm just like, This

Speaker:

is 100%

Speaker:

how I want to live life.

Speaker:

I want to live life to the fullest.

Speaker:

There is no dark side.

Speaker:

Let's just go.

Speaker:

And so maybe another thing I need to

Speaker:

explore and maybe open

Speaker:

up that box.

Speaker:

And I think there's also there are

Speaker:

definitely ways to be more balanced.

Speaker:

Like if I look at instead

Speaker:

of the fact that I'm doing too much

Speaker:

and might possibly be burnt out is

Speaker:

within a business

Speaker:

context driving

Speaker:

the team too hard.

Speaker:

Or sometimes I'll have a vision

Speaker:

and I'll share the vision and then

Speaker:

people take me

Speaker:

literally.

Speaker:

And then it sounds like an

Speaker:

impossible thing to achieve

Speaker:

and they don't really understand how

Speaker:

to get started.

Speaker:

Whereas I'm like, No, no, no.

Speaker:

I can't even think of an example I

Speaker:

wish I could, which would make it

Speaker:

better. But like, I don't mean

Speaker:

we need a crystal palace,

Speaker:

I just need a box

Speaker:

with some windows and we'll

Speaker:

get to the Crystal Palace.

Speaker:

But let's do the box with windows

Speaker:

first. And I was like,

Speaker:

because sometimes I'll have

Speaker:

a vision in mind and it just gets

Speaker:

everybody tangled up.

Speaker:

And then they go in like, way over

Speaker:

Architect What I'm talking about, as

Speaker:

I've learned to try and break down

Speaker:

the vision into very small,

Speaker:

achievable steps.

Speaker:

But sometimes I don't do that.

Speaker:

And then the other one is because I

Speaker:

have this ideal that we're working

Speaker:

towards and I have quite

Speaker:

a high standards, particularly

Speaker:

for like slides

Speaker:

and clarity of thought that

Speaker:

often I demand 100%

Speaker:

and forget the 8020 rule.

Speaker:

And so I am trying to introduce more

Speaker:

of an 8020 rule for myself and

Speaker:

everyone else of like, what is

Speaker:

the 20% that's going to make the

Speaker:

biggest difference and not do the

Speaker:

100% like and

Speaker:

which is a big departure because I'm

Speaker:

not even saying like, let's do 80%.

Speaker:

I'm saying let's do 20%, which is

Speaker:

hard for me to get around

Speaker:

because I want it to be perfect.

Speaker:

But actually it's very true.

Speaker:

So number four is the last one.

Speaker:

This is the magician.

Speaker:

Whoa! This is the person that

Speaker:

envisions and executes

Speaker:

transformative strategies to make

Speaker:

the company a leader in innovation.

Speaker:

So this kind of sounds like your

Speaker:

what you just talked about.

Speaker:

Actually, I think a little bit.

Speaker:

Yeah. I think Okay, so I've these

Speaker:

two and these are my archetypes.

Speaker:

Yeah.

Speaker:

What's the shadow side on this

Speaker:

one?

Speaker:

So the shadow side is idealism

Speaker:

and lack of grounding way.

Speaker:

I just talked about that.

Speaker:

I like what

Speaker:

my Crystal Palace said.

Speaker:

How were you going to get there?

Speaker:

Yeah, actually, I think that you're

Speaker:

exactly right. So let me let let me

Speaker:

read the two details here, though,

Speaker:

see if this resonates.

Speaker:

So overhauling systems or processes

Speaker:

too frequently, causing disruption

Speaker:

and confusion and neglecting

Speaker:

routine operations or details that

Speaker:

sustain the business.

Speaker:

I think we've talked about this

Speaker:

before, this idea of

Speaker:

there being three archetypes of

Speaker:

the way people think.

Speaker:

This is come from a friend who

Speaker:

worked at Bridgewater and this is

Speaker:

why Bridgewater have structured

Speaker:

their business.

Speaker:

There are operators who deal with

Speaker:

the day to day and the firefighting

Speaker:

and the turning of the handle.

Speaker:

And then you have the

Speaker:

architects who

Speaker:

build out.

Speaker:

The vision and the operational

Speaker:

strategy, and they're thinking

Speaker:

from six months to 18, two years

Speaker:

out. And then you have the

Speaker:

strategists who are like two, three

Speaker:

years to ten years out.

Speaker:

What's the big vision?

Speaker:

Where are we going?

Speaker:

And the chessboard that I can't

Speaker:

even see.

Speaker:

And it's around creating

Speaker:

a team that has all of those

Speaker:

attributes.

Speaker:

And so I'm very much the architect,

Speaker:

and I can be the perfect architect

Speaker:

and forget about the day to day

Speaker:

stuff. So I make sure that I hire

Speaker:

in people who love the day to day.

Speaker:

And then I make sure I partner with

Speaker:

somebody who has that massive vision

Speaker:

rather than trying to be all things

Speaker:

at all times.

Speaker:

I'm never going to love

Speaker:

grinding away on

Speaker:

the same information over and over

Speaker:

again.

Speaker:

So what? Do we park it here and get

Speaker:

on to our conversation with

Speaker:

Stephanie Knowles for part two.

Speaker:

And the shadow side of

Speaker:

our strengths.

Speaker:

The ones that tend to come up quite

Speaker:

a lot are caregiver

Speaker:

apps.

Speaker:

Sage The Wisdom

Speaker:

Heroes.

Speaker:

So Sage caregiver

Speaker:

hero, which I think is like

Speaker:

the Challenger bravely

Speaker:

and magician, which

Speaker:

is the transforming one, which

Speaker:

you can again you can understand

Speaker:

because a lot of CEOs end up being

Speaker:

change and transformation leaders.

Speaker:

So the magician who sort of

Speaker:

does things as if by magic, often

Speaker:

in the background, people don't see

Speaker:

it and then things come to fruition.

Speaker:

We all have a shadow

Speaker:

side, like a union, shadow side

Speaker:

to ourselves.

Speaker:

And I watched Inside

Speaker:

Out too, with one of my teenage

Speaker:

sons, my younger teenage son,

Speaker:

yesterday.

Speaker:

And the entire lesson was

Speaker:

about accepting

Speaker:

the entirety of who we are, the good

Speaker:

with the bad, the shadow

Speaker:

self with the

Speaker:

light self.

Speaker:

I just love inside out like the

Speaker:

first one. The second one maybe

Speaker:

wasn't as compelling a story, but it

Speaker:

was an absolutely amazing

Speaker:

lesson to learn and one that I think

Speaker:

any teenager capable of doing that

Speaker:

is amazing.

Speaker:

I think it's great that 45 to be

Speaker:

able to embrace any of my dark side

Speaker:

openly.

Speaker:

And so I just thought I'd be

Speaker:

interested davinia to highlight

Speaker:

areas that are like

Speaker:

tend to be fundamental

Speaker:

weaknesses of,

Speaker:

of CEOs or the dark

Speaker:

side to what we view as our

Speaker:

strengths. Because it's a cliche,

Speaker:

but it's true that every strength

Speaker:

comes with a weakness.

Speaker:

And I have a feeling that it relates

Speaker:

a lot to servant

Speaker:

leadership, which is difficult,

Speaker:

isn't it? Because servant

Speaker:

leadership, in one way I feel like

Speaker:

is a blessing and a curse,

Speaker:

which is so if you are in service

Speaker:

of others all the time, which CEOs

Speaker:

generally tend to be what

Speaker:

I find in upcoming CEOs when I'm

Speaker:

coaching them particularly, is

Speaker:

to use John Geary's phrase, there's

Speaker:

something about teaching them to be

Speaker:

propositional or inviting

Speaker:

them to be propositional, which

Speaker:

is that they sometimes struggle to

Speaker:

have the confidence and

Speaker:

ego sometimes because they're

Speaker:

incredibly humble, usually

Speaker:

personalities, to be

Speaker:

really forthright and have a solid

Speaker:

opinion, which I think can

Speaker:

be enormously challenging.

Speaker:

When you look at some of these gaps,

Speaker:

for example, the external

Speaker:

spokesperson piece, but that's also

Speaker:

sometimes at board level, as we were

Speaker:

talking about last time.

Speaker:

And sometimes I think it can be

Speaker:

because you're expected to be

Speaker:

in service often, and there's

Speaker:

something about how you then frame

Speaker:

that in your own mind as to whether

Speaker:

therefore you're allowed

Speaker:

to have your own opinion

Speaker:

about where the business is going,

Speaker:

how it's being run, the strategy,

Speaker:

all of these other things versus

Speaker:

accepting what you're given in terms

Speaker:

of I get given

Speaker:

a strategy and then I have to

Speaker:

execute against it.

Speaker:

I think about like the role of

Speaker:

a c O

Speaker:

and that relationship

Speaker:

with a CEO

Speaker:

versus a relationship with the rest

Speaker:

of the business. And how

Speaker:

much is servant leadership for the

Speaker:

rest of the business versus almost

Speaker:

like a de facto servant leadership

Speaker:

for the CEO?

Speaker:

And how do you have a challenging

Speaker:

relationship with your CEO

Speaker:

that's also effective?

Speaker:

I mean, maybe it's just my own

Speaker:

thing, but I seem to be

Speaker:

I'm better at being disagreeable,

Speaker:

stating my position, having a

Speaker:

proposition throughout the rest

Speaker:

of the business.

Speaker:

And it's the relationship with the

Speaker:

CEO that I can often find

Speaker:

more challenging where I

Speaker:

have either it's blatantly wrong

Speaker:

and I will say something

Speaker:

or it makes enough sense

Speaker:

that I'll just go and execute and

Speaker:

kind of like not be bothered to

Speaker:

think I don't know what that

Speaker:

archetype is. The lazy archetype

Speaker:

like that lazy thinking archetype.

Speaker:

Does that make sense? Does that is

Speaker:

that something you've ever dealt

Speaker:

with?

Speaker:

100%? And I think that this back

Speaker:

to this sort of being propositional

Speaker:

thing doesn't always have to be

Speaker:

because you don't have the confidence.

Speaker:

It could also be because you're

Speaker:

following what you have

Speaker:

been instructed to do and

Speaker:

to all intents purposes feels like

Speaker:

it's not a hill you want to dial and

Speaker:

say, off you go, until

Speaker:

you realize actually in practice

Speaker:

that that doesn't necessarily

Speaker:

work the way that anyone had

Speaker:

thought it would.

Speaker:

But, you know, that's what came into

Speaker:

my head as well, the relationship

Speaker:

with the CEO, because I also find

Speaker:

that in lots of instances when I'm

Speaker:

working with CEOs, when I'm

Speaker:

working with CEOs, and back to sort

Speaker:

of the first episode we ever did,

Speaker:

this thing about relationship is

Speaker:

huge, right?

Speaker:

As in when I'm

Speaker:

doing chemistry work with CEOs

Speaker:

who I want to work with that

Speaker:

one of the first questions I ask

Speaker:

is, how's the relationship with the

Speaker:

CEO? Let's talk about that for a

Speaker:

bit, because generally speaking, if

Speaker:

it's bad, it's just not going to

Speaker:

work, right? And also, then I

Speaker:

question whether coaching was a good

Speaker:

idea because it's like if we're

Speaker:

going to just spend all of our time

Speaker:

talking about your relationship with

Speaker:

your family because it's

Speaker:

dysfunctional, then I don't think

Speaker:

this is a good idea.

Speaker:

That's not to say that all of these

Speaker:

relationships are rosy,

Speaker:

remembering that most of those

Speaker:

relationships, quasi relationships,

Speaker:

are on some form of spectrum.

Speaker:

I think more often than not, when

Speaker:

you. You hear about CEOs looking for

Speaker:

CEOs, one of the first things they

Speaker:

say is partner,

Speaker:

including sparring partner.

Speaker:

Right.

Speaker:

So somebody I can bounce ideas off,

Speaker:

somebody who can tell me when they

Speaker:

think I've gone a bit sort of off

Speaker:

piste somewhere.

Speaker:

And again, back to sort of the hero

Speaker:

or the challenger. How do you do

Speaker:

that whilst having a good

Speaker:

relationship with them?

Speaker:

And in a way that's more as I really

Speaker:

like the phrase trusted advisor

Speaker:

so that they see that you can

Speaker:

in some ways sometimes give your

Speaker:

opinion, sometimes to the

Speaker:

coach and ask questions and be

Speaker:

curious.

Speaker:

All of that then within that

Speaker:

relationship, but not always

Speaker:

agreeing with them. And sometimes

Speaker:

that's okay too is I don't

Speaker:

necessarily agree with what, you

Speaker:

know, the direction you're taking

Speaker:

here.

Speaker:

Some say that I won't do it.

Speaker:

I'll do as I am bid, but I'm

Speaker:

not entirely sold

Speaker:

at this point. We'll see.

Speaker:

So those are not my challenges.

Speaker:

My challenge is taking the time

Speaker:

to have an opinion because

Speaker:

I think there's just so much going

Speaker:

on.

Speaker:

And also, I love change

Speaker:

and I love doing things

Speaker:

and I kind of like, what's the worst

Speaker:

that could happen? We can always

Speaker:

back out.

Speaker:

So I'm like, That sounds like fun.

Speaker:

I'll go for it.

Speaker:

And I don't always have that circuit

Speaker:

breaker of actually let

Speaker:

me have a bit more of the five.

Speaker:

The analysts. Let me think this

Speaker:

through because I'm like, That's not

Speaker:

fun. Let's just go

Speaker:

and I can, you

Speaker:

know, like completely

Speaker:

pivot on our product and sell

Speaker:

something brand new that we know

Speaker:

nothing about because, like, that

Speaker:

sounds like really an interesting

Speaker:

project.

Speaker:

And so for me, it's taking

Speaker:

the time to actually

Speaker:

decide whether or not it's a good

Speaker:

idea and then being the sparring

Speaker:

partner. So I really only do that

Speaker:

when it's like just hits me between

Speaker:

the eyes. That is like a really bad

Speaker:

idea.

Speaker:

So, but anything short of a

Speaker:

really bad idea, I'm game.

Speaker:

And I suppose it's one of those

Speaker:

characteristics of buys for action,

Speaker:

which is a good quality for the most

Speaker:

part. But I think to your point

Speaker:

out of any I think this trusted

Speaker:

advisor I think is absolutely

Speaker:

spot on, which is you won't have a

Speaker:

relationship with the co founder

Speaker:

where there is inherent trust.

Speaker:

They lean on you for thoughts and

Speaker:

you're in that position where

Speaker:

they're whatever they're coming up

Speaker:

with, they feel comfortable to

Speaker:

bounce those ideas off of you and

Speaker:

it gives you an opportunity at that

Speaker:

point to provide thoughts back

Speaker:

to them in kind of an innocuous way

Speaker:

in terms of what your view is

Speaker:

on that particular issue or maybe a

Speaker:

broader set of issues or what have

Speaker:

you. But if you're in that space as

Speaker:

the trusted advisor, that is a

Speaker:

key and wonderful place to be.

Speaker:

And I think this archetype around

Speaker:

the Sage, I think it dovetails

Speaker:

directly into it, which is that sage

Speaker:

quality very much is exactly

Speaker:

this, which is you're the trusted

Speaker:

advisor to the CEO or you're the

Speaker:

trusted advisor to the leadership

Speaker:

team or the trusted advisor across

Speaker:

the business.

Speaker:

That to me is like a senior CMO

Speaker:

that really is demonstrated to the

Speaker:

organization.

Speaker:

This person that backstops

Speaker:

everything in a very sensible,

Speaker:

rational, helpful way.

Speaker:

So this thing around, lots

Speaker:

of senior CEOs that I work with have

Speaker:

done some form of coaching

Speaker:

qualification and they're

Speaker:

not necessarily going to go off and

Speaker:

be coaches, lots of them.

Speaker:

They can stay as CEOs because that's

Speaker:

what they love.

Speaker:

However, that is

Speaker:

because it's a skill that they

Speaker:

really want to employ in the

Speaker:

business, not just with the people

Speaker:

that work with them, but with the

Speaker:

CEO as well.

Speaker:

So I think that's super interesting

Speaker:

is how you then how you develop

Speaker:

some of this skill set.

Speaker:

Bethany had a question for you

Speaker:

because I have a feeling there's a

Speaker:

shadow in here, which is I

Speaker:

bump into this quite a lot with

Speaker:

CEOs. The shadow sometimes

Speaker:

is that they're actually ruminates

Speaker:

and it might not be you, but it's

Speaker:

kind of an interesting one.

Speaker:

As we talk about the shadow side,

Speaker:

they're much better when they take

Speaker:

things away and think about them and

Speaker:

then come back again versus, you

Speaker:

know, you get lots of CEOs who kind

Speaker:

of really think on their feet and

Speaker:

can sort of hear something,

Speaker:

data, etc.

Speaker:

Just something spits something back

Speaker:

out again. It's entirely reasonable,

Speaker:

rational.

Speaker:

Whereas lots of CEOs,

Speaker:

again, they like to ingest

Speaker:

information, get other data points,

Speaker:

so corral everything together

Speaker:

and figure out themselves and then

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come back again.

Speaker:

And also, they then need to give

Speaker:

themselves the time to do that,

Speaker:

right?

Speaker:

Brandon's definitely ruminating,

Speaker:

like in terms of working together on

Speaker:

the podcast.

Speaker:

Brandon prepares.

Speaker:

He has questions, he thinks about

Speaker:

the intro.

Speaker:

He finds themes that

Speaker:

would kill me. I just rock up and

Speaker:

whatever happens, happens.

Speaker:

I think you're the opposite of the

Speaker:

ruminate. Ah, I think you are the

Speaker:

bias for action in real time.

Speaker:

And I think that quality I don't see

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that a lot of people and I think

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this is probably one of the reasons

Speaker:

or the prime reason why I've been

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massively successful.

Speaker:

I would say.

Speaker:

Yeah, so we've discovered somebody

Speaker:

else's shadow side on that one.

Speaker:

I do like gathering information, but

Speaker:

I don't overly gather and I actually

Speaker:

prefer gathering information from

Speaker:

conversations with people than

Speaker:

through data analysis

Speaker:

or sitting with a spreadsheet for a

Speaker:

long time. I love building a

Speaker:

spreadsheet. One of my favorite

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things like if I have to do a

Speaker:

spreadsheet, I save it to the end

Speaker:

as my dessert, my

Speaker:

special treat,.

Speaker:

When I'm also remove data,

Speaker:

which. Brandon you can probably tell

Speaker:

because I also have a preparer.

Speaker:

I hear things and then I'm like

Speaker:

it. Go back, check that.

Speaker:

And I kind of get. Go away and

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talk to people and have a look at

Speaker:

things or reads and stuff, then come

Speaker:

back again.

Speaker:

Which was always interesting for me

Speaker:

because then in board situations

Speaker:

I'm very quiet because I'm sort of

Speaker:

taking it and trying to figure out

Speaker:

what do I actually think?

Speaker:

And as I said, lots of CEOs that

Speaker:

I've worked with are also ruminates

Speaker:

and trying to see that not as that

Speaker:

it doesn't have to necessarily be

Speaker:

a weakness or gaffe.

Speaker:

When we talk about being expert,

Speaker:

stern or spokesperson, sometimes

Speaker:

CEOs then shy away from that because

Speaker:

they're like, well, I'm not very

Speaker:

this is not my strength versus

Speaker:

I feel like I and I'm not one

Speaker:

of those people. I'm like a

Speaker:

sufferer. I'll be like, I can

Speaker:

do this. I will do this.

Speaker:

I just keep throwing myself at it in

Speaker:

some kind of form of self-love

Speaker:

that I then learned to speak in

Speaker:

public because I kept doing it.

Speaker:

But actually it taught me to think

Speaker:

more on my feet because if you go

Speaker:

into panels and stuff, you're you

Speaker:

don't know what you're going to get lost

Speaker:

to you and you then have to be a bit

Speaker:

more kind of like, right, I've got

Speaker:

to sort of have a point of view very

Speaker:

quickly. I've got to say something

Speaker:

interesting or at least try to

Speaker:

at this point in time so that

Speaker:

you help me is like not shying away

Speaker:

from public speaking.

Speaker:

I was like, Right, if I get public

Speaker:

speaking requests, I'm going

Speaker:

to be on panels, definitely Q&A

Speaker:

style.

Speaker:

So if a bit more kind of statement

Speaker:

was coming.

Speaker:

So I definitely recommend that to.

Speaker:

I could do a panel or a Q&A

Speaker:

any day of the week having to do a

Speaker:

proper talk.

Speaker:

I hate because I have to think about

Speaker:

it. I have to have topics.

Speaker:

It has to have a flow

Speaker:

that gives me all kinds of stress

Speaker:

versus a Q&A or a panel.

Speaker:

And I find that I actually end up

Speaker:

with better ideas and insights

Speaker:

I hadn't come up with yet

Speaker:

because I'm speaking off the cuff.

Speaker:

Going back to something that you

Speaker:

said that I wanted to get into

Speaker:

was that you'll hear something

Speaker:

and then you'll store it for later

Speaker:

to investigate.

Speaker:

Whereas I hear something

Speaker:

and I immediately investigate.

Speaker:

Then why don't you investigate

Speaker:

when you first hear it?

Speaker:

I quite often find that

Speaker:

there are things stored in my head

Speaker:

somewhere that as it bubbles

Speaker:

away still in there, it kind of

Speaker:

works its way around.

Speaker:

Something will occur to me.

Speaker:

Or I'll think about other examples

Speaker:

where I might have seen this before,

Speaker:

or I remember an article I

Speaker:

once read.

Speaker:

So actually, what happens in my

Speaker:

brain, my ruminating brain,

Speaker:

is that my brain keeps working

Speaker:

on it. And so I find that then

Speaker:

it kind of takes me down an avenue

Speaker:

to then kind of go and figure

Speaker:

something out, or I'll be like, Who?

Speaker:

Remember that person?

Speaker:

Actually, I kind of chat with them

Speaker:

and I sort of come back with

Speaker:

a bit more of a fully formed

Speaker:

opinion. So to say that I would

Speaker:

these days, I mean, now that I'm a

Speaker:

self a bit longer in the tooth, I

Speaker:

have a tendency to I'll

Speaker:

share an opinion upfront.

Speaker:

However, I'm like, this is an

Speaker:

unqualified opinion at this point,

Speaker:

but my gut tells me this.

Speaker:

I may go away, sleep on it,

Speaker:

have a shower, think about it, and

Speaker:

then come back with something

Speaker:

slightly different.

Speaker:

But generally speaking, I go away

Speaker:

and other things occur to me just

Speaker:

when my particular brain works.

Speaker:

And it's not to say when I was

Speaker:

operating slightly different,

Speaker:

which is that I had,

Speaker:

you know, obviously there was still

Speaker:

peace time, but there was also quite

Speaker:

a lot of war time and that be crisis

Speaker:

situations that would bubble up.

Speaker:

And then of course you can't do

Speaker:

that. So like I need to have an

Speaker:

opinion right now and I need to get

Speaker:

this thing and I would of course

Speaker:

go do that.

Speaker:

And then you learn by making

Speaker:

mistakes and all of that kind of

Speaker:

good stuff.

Speaker:

However, when I have the time,

Speaker:

I'd rather take the time

Speaker:

because I know my brain works better

Speaker:

on something over a period of time.

Speaker:

I'm okay with that.

Speaker:

I'm a remedy to be quite open about

Speaker:

it. I may go When something

Speaker:

else may come to me, I'll come back.

Speaker:

So here's a question for

Speaker:

the both of you, which is this

Speaker:

caregiver role.

Speaker:

So he said most CEOs come from

Speaker:

this background or have this

Speaker:

archetype within them.

Speaker:

I'm curious if you can tell us more

Speaker:

about why that's the case, why

Speaker:

there's so many CEOs that are

Speaker:

phenomenal caregivers.

Speaker:

I have a feeling that this is to do

Speaker:

with that lovely

Speaker:

living in the gray peace

Speaker:

in organizations, right?

Speaker:

So you end up as a CEO

Speaker:

being the person that is a

Speaker:

commercial business person who's

Speaker:

trying to think, right, what's the

Speaker:

business need? What does it not need

Speaker:

at this point in time?

Speaker:

And also being a person who

Speaker:

loves and cares for the team,

Speaker:

because again, as a caregiver

Speaker:

myself, it felt

Speaker:

to me when I was in organizations,

Speaker:

even the big ones, that people in

Speaker:

teams that weren't mine

Speaker:

felt like my people.

Speaker:

Like actually the whole company is

Speaker:

my team because I sort of

Speaker:

work on the whole company.

Speaker:

So I sort of worked across

Speaker:

everything. So I then mentor

Speaker:

people in different teams and all

Speaker:

that sort of good stuff as well.

Speaker:

But that living in the gray I think

Speaker:

is very difficult sometimes

Speaker:

for a founder CEO

Speaker:

to do.

Speaker:

And what I mean by that is and

Speaker:

again, sometimes founder CEOs

Speaker:

I think can be a bit more business

Speaker:

commercial and a bit cutthroat

Speaker:

sometimes about people, honestly,

Speaker:

which sometimes they need to be

Speaker:

right. If you want to have a

Speaker:

very highly performant organization,

Speaker:

you have to be very mindful

Speaker:

of performance management, giving

Speaker:

people feedback, all of this other

Speaker:

stuff.

Speaker:

And I.

Speaker:

Feel like sometimes

Speaker:

because also they're the founder in

Speaker:

this whole piece around founder

Speaker:

week, I mean, where

Speaker:

they kind of reveal it and

Speaker:

people sort of treat them at a

Speaker:

distance because it's like, well,

Speaker:

it's the founder, etc., etc..

Speaker:

They may be one step away from

Speaker:

people which allows them to have a

Speaker:

bit more substantive, objective

Speaker:

judgment about them, but sometimes

Speaker:

leads them down the path of not

Speaker:

really completely understanding

Speaker:

or knowing those people as well as

Speaker:

they could.

Speaker:

I felt the same way quite often.

Speaker:

Then place the other path that

Speaker:

where they do know people

Speaker:

incredibly well if they're a

Speaker:

caregiver and they do understand

Speaker:

who these people are.

Speaker:

So I have a feeling that's where

Speaker:

this comes from, that it's

Speaker:

sort of a yin and yang.

Speaker:

And again, I'm not saying that

Speaker:

founder CEOs own this like

Speaker:

they and they're not nice.

Speaker:

Their teams are not saying that at

Speaker:

all. But I think delicate balance

Speaker:

between building a highly

Speaker:

performing organization and

Speaker:

focusing on performance management

Speaker:

and how you've gotten the business

Speaker:

and who you need and who you don't

Speaker:

need and roles you need and all

Speaker:

of that. This kind of good stuff

Speaker:

when organizations become too

Speaker:

bloated and all that.

Speaker:

But I have a feeling that the CEO

Speaker:

sometimes is a foil to that

Speaker:

place. The other side of it.

Speaker:

Yeah, I'm not a caregiver.

Speaker:

Bethany doubles down on that.

Speaker:

The cutthroat.

Speaker:

I think because of I'm an introvert,

Speaker:

I can have some very deep

Speaker:

relationships with people,

Speaker:

but it doesn't sway my opinion

Speaker:

or my work relationship

Speaker:

with them. Like even if I have a

Speaker:

very deep relationship, know about

Speaker:

them. If they're underperforming, I

Speaker:

will tell them if they need to leave

Speaker:

the organization, I

Speaker:

will have them leave the organization,

Speaker:

but it's separate to my relationship

Speaker:

with them.

Speaker:

But I do think that's caregiving

Speaker:

and that's my point.

Speaker:

But again, I don't want to offend

Speaker:

founder CEOs, but actually I've

Speaker:

worked with a lot

Speaker:

in a coaching capacity

Speaker:

that we didn't.

Speaker:

Yeah, I would give you that.

Speaker:

So actually then as the CEO,

Speaker:

when I talk about caregiving, I'm

Speaker:

more about that.

Speaker:

But you know, these people, you like

Speaker:

them, you're friendly towards them.

Speaker:

You may know a bit about sort of

Speaker:

their family and all of this good

Speaker:

stuff. And yet you will also

Speaker:

be the person who will give them

Speaker:

some feedback because it's kind and

Speaker:

it's a gift.

Speaker:

That's when I hear caregiving in CEO

Speaker:

world is actually the marriage of

Speaker:

the two is not being

Speaker:

overly soft

Speaker:

is like being empathetic but also

Speaker:

holding the candle around being

Speaker:

performant.

Speaker:

I think also for me, I

Speaker:

don't have a lot of relationships.

Speaker:

And so I guess I was thinking of a

Speaker:

caregiver as somebody that has a lot

Speaker:

of relationships across the

Speaker:

business, maybe because of my

Speaker:

introversion or just time.

Speaker:

Like I'll have limited deep

Speaker:

relationships and then almost

Speaker:

no relationship with everybody else.

Speaker:

And I just go out of my way to have

Speaker:

relationships.

Speaker:

Like I feel as though my leadership

Speaker:

style for the most part,

Speaker:

does not depend on individual

Speaker:

relationships, and

Speaker:

those just happen because

Speaker:

of a byproduct of working with

Speaker:

people or something has meant that

Speaker:

our paths have crossed in a more

Speaker:

meaningful way.

Speaker:

Is there a number of relationships

Speaker:

as part of the caregiving element?

Speaker:

If you think about it a slightly

Speaker:

different way, some characterized it

Speaker:

really nicely for me the other day

Speaker:

when they were talking about

Speaker:

sometimes dependent on

Speaker:

your personality.

Speaker:

You're either somebody who networks

Speaker:

for need because you want you

Speaker:

want need to do something and

Speaker:

therefore you go and

Speaker:

sort of create relationships in

Speaker:

order to do that, or you do it

Speaker:

in of itself, as in

Speaker:

these people in front of you and

Speaker:

you're curious about them and you

Speaker:

want to sort of learn a bit about

Speaker:

them and you may never work with

Speaker:

them or do something with them

Speaker:

because of how far away in the

Speaker:

organization they are to you.

Speaker:

It doesn't matter anyway.

Speaker:

You're curious enough that you would

Speaker:

go and seek them out and figure out

Speaker:

who they are.

Speaker:

And I think that's kind of that's a

Speaker:

good characterization because it's

Speaker:

like you're more likely,

Speaker:

therefore, to engage in

Speaker:

social situations for no

Speaker:

purpose.

Speaker:

So no sort of work related

Speaker:

or task related purpose,

Speaker:

you're more likely to be there

Speaker:

to be around.

Speaker:

And again, you know, it's

Speaker:

interesting because I would say that

Speaker:

I'm I'm actually I'm also

Speaker:

an introvert and I have a few

Speaker:

deep relationships,

Speaker:

but I'm also incredibly people

Speaker:

curious.

Speaker:

So I love talking to new people,

Speaker:

but it takes me a lot of energy to

Speaker:

do that if I don't know them.

Speaker:

And it's a learned skill over time.

Speaker:

Similarly, I feel like, you know, if

Speaker:

we think about caregiving as having

Speaker:

these two sides of this coin, when

Speaker:

I was younger in my career, I look

Speaker:

younger in my career, I feel like I

Speaker:

was very soft indeed.

Speaker:

So I'd more of the empathy side,

Speaker:

less of the other side, until

Speaker:

I sort of had a bit of a realization

Speaker:

of like, this is helping

Speaker:

people, but actually giving them

Speaker:

feedback, making sure that they're

Speaker:

very valid in the organization that

Speaker:

they're performing, that it's

Speaker:

helping them.

Speaker:

I think what you said, Bethany, is

Speaker:

right on point, which is this one

Speaker:

too many leadership style, where you

Speaker:

have a large organization and you

Speaker:

have to project yourself or people

Speaker:

understand who you are and

Speaker:

get some feeling of empathy

Speaker:

or connection or.

Speaker:

Or residents or they understand

Speaker:

who Bethany is, and therefore that

Speaker:

means something to them.

Speaker:

Thereby, the leadership overlay

Speaker:

on top of that becomes much more

Speaker:

powerful in a sense.

Speaker:

I think you're very good at this

Speaker:

because I think your ability to

Speaker:

express vulnerability,

Speaker:

openness, compassion, I

Speaker:

think your ability to project that

Speaker:

on a one to many basis, I almost

Speaker:

guarantee you, serves you quite well

Speaker:

in terms of creating connections

Speaker:

with individuals, even if you don't

Speaker:

realize it.

Speaker:

Which happens most of the time.

Speaker:

But I will be more might

Speaker:

because there will always be people

Speaker:

that see something in me that upsets

Speaker:

them because it sees show something

Speaker:

in them that they don't like.

Speaker:

And I know that there's a probably

Speaker:

a core of 20, 30%

Speaker:

who don't get

Speaker:

me like me, fear me,

Speaker:

have whatever issues with me.

Speaker:

But at this point I just don't care.

Speaker:

Like I should care, but I don't care

Speaker:

because I just don't have time for

Speaker:

it. And it's a reflection of

Speaker:

something that's going on in their

Speaker:

own minds, not on mine.

Speaker:

And I've set out my stall and I am

Speaker:

who I am. And if you don't like me,

Speaker:

then don't listen to me.

Speaker:

Don't follow me.

Speaker:

Don't stay at the company.

Speaker:

There's plenty of space for people

Speaker:

who do want to.

Speaker:

Should you care?

Speaker:

I don't know. Maybe I should care,

Speaker:

but I don't think they see their

Speaker:

light side. Dark side don't know.

Speaker:

We are wired to try

Speaker:

to figure out other people's

Speaker:

behavior. Why are they doing that?

Speaker:

What's going on?

Speaker:

Why are they doing?

Speaker:

And the other and we fundamentally

Speaker:

just basically guess

Speaker:

all the time.

Speaker:

And also in lots of times,

Speaker:

lots of people are not curious

Speaker:

enough to ask what's going on for

Speaker:

that other person.

Speaker:

Because most times, as you say,

Speaker:

Beth, the thing that you are

Speaker:

receiving, it's got nothing to do

Speaker:

with you. It's actually all to

Speaker:

do with what's happening in their

Speaker:

world and how they have that.

Speaker:

Then the narrative they've created

Speaker:

around it could be to do with you

Speaker:

depending on how you act towards

Speaker:

people. I'm not saying all behavior

Speaker:

is acceptable by any means,

Speaker:

but quite often it has nothing

Speaker:

to do with you.

Speaker:

It's closest to the person.

Speaker:

So if everybody

Speaker:

of our listeners can only take one

Speaker:

thing away from today's

Speaker:

conversation, what is it?

Speaker:

Say I'm taking back to something

Speaker:

that we said in the last episode of

Speaker:

this that's come up again here,

Speaker:

which is, So how

Speaker:

do you firstly truly embrace the

Speaker:

things that are you

Speaker:

say all the things that are you

Speaker:

in terms of your skills, but also in

Speaker:

terms of your characteristics,

Speaker:

personality, that sort of thing.

Speaker:

How do you embrace that and use that

Speaker:

and what you do?

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But also how do you

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acknowledge there may be shadows

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here, some of which you could do

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something about, some of which you

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can't and understand them?

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Because I think the more self-aware

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we are about some of these things,

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the better off will be as to be

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choice for about what we decide to

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do.

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And if some of the points here

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have resonated for you in terms

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of development points and could

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be some areas that you may want to

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work on know.

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And so take note of things.

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And work on with Davinia the SEO

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coach. Not that I'm just going to do

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the plug for you, so if you feel

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like you need to do some

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coaching work and any

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of this has sparked

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a curiosity, I highly recommend

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getting in touch with Davinia.

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Thank you once again Davinia for

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joining us on the operations room.

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If you like what you hear, please

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leave a comment or subscribe and we

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will see you next week.

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About the Podcast

The Operations Room: A Podcast for COO’s
We are the COO coaches to help you successfully scale in this new world where efficiency is as important as growth. Remember when valuations were 3-10x ARR and money wasn’t free? We do. Each week we share our experiences and bring in scale up experts and operational leaders to help you navigate both the burning operational issues and the larger existential challenges. Beth Ayers is the former COO of Peak AI, NewVoiceMedia and Codilty and has helped raise over $200m from top funds - Softbank, Bessemer, TCV, MCC, Notion and Oxx. Brandon Mensinga is the former COO of Signal AI and Trint.

About your host

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Brandon Mensinga